THE PLAN FOR COMMUNICATING INTERNALLY AND EXTERNALLY ABOUT THE SPACE
Good communications strategy is all about determining when to do it, with whom, and about what. And understanding that the “when” is just as important as the “with whom” and “what.” Though you may be eager to make an announcement, don’t waste an opportunity by going public before you’re ready. As the old saying goes, “you don’t get a second chance to make a first impression.”
So hold off on external communications until you have your ducks in a row. Keep communications internal. Update your staff and board. Engage them when necessary. And don’t let enthusiasm and impatience get in the way of smart, strategic messaging.
OBJECTIVE FOR THE EXPLORATION PHASE:
Identify the internal and external audiences that will need to know about the space-related initiative as it progresses. Start preparing for a communications plan now so you will be ready to roll out both internal and external communications throughout the process.
KEY QUESTION FOR EXPLORATION:
Who will you need to keep updated during each phase of the space-related initiative?
Artspace Everett Lofts // Everett, WA
Photo Credit: Annie Mulligan
TO DO:
Make a list of the people and organizations that you will need to communicate with to advance your project. Include both internal and external audiences.